欢乐彩

2019民航传播奖候选案例: 香港航空“寻艺香港”创意传播项目

 2018-09-20 来源:欢乐彩_欢乐彩票-老品牌最信誉 民航资源网  [投稿排行榜]
2018-09-20 16:40:35

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2019民航传播奖候选案例:
香港航空“寻艺香港”创意传播项目

    欢乐彩  weijiligengduodeshijianzhezhiliyuminhangpinpaichuanbochuangxin、yingxiaochuanbochuangxin,yeweilecujinminhangyezhengtipinpaiyingxiao、chuanboshuipingdetishengminhangziyuanwangzaiciqidongminhangchuanbojiangpingxuanhuodong。

    欢乐彩  zihuodongqidongyilai,shoudaoyeneiqiyegaoduzhongshi,yongyuebaoming,weijinyibuxuanchuanzheixiejingdiananli,minhangziyuanwangjinqikaishichixuzhanshiyouxiuhouxuananli。yixiaweizijiancanyupingxuandeanli。

      案例名称: 欢乐彩香港航空“寻艺香港”创意传播项目

      投放时间: 2019年1月至今

      一、项目概述

      pinpaiiphuayijingchengweiyuelaiyueduoqiyezaisuipianhuachuanbohuanjingzhongyushouzhongshendugoutongdezhongyaoshouduan。tongguopinpaiiphua,xiangganghangkongxiwangzaijilvkedailaiwanmeichuxingtiyandetongshi,gengyulvkechanshengqingganhejiazhicengmiandelianjie。

      jiyuci,2019xinnianyishi,xiangganghangkongjingxintiaoxuanle4weixianggangbendiyishujiajinxinghezuo,gongtongfaqi“xunyixianggang”xiangmu。xiangganghangkongjinjinweirao“cike,jiushixianggang”(where hongkong begins)depinpaidingwei,caiqu“xianshang+xianxia”、“shuzi+shiwu”dechuanbocelve,tongguoweixin、weibo、facebookdengqudao,yishipin、tupian、xinwengaodengxingshi,shixianleyushouzhongdequanfangweigoutong。

      2019nian1yue22rizhi9yue9ri,xiangganghangkongzaigemeitipingtaihuodechao49wancipuguang,huodejinwancihudong(zhuanfa、pinglun、dianzan)。huodongjidatishenglexiangganghangkong“cike,jiushixianggang”depinpaizhimingduhemeiyudu。

      二、项目背景

      1、背景

    欢乐彩  dangxia,pinpaichuanbohuodongmianlinyuelaiyueduodetiaozhan: suipianhuademeijiehuanjing、duoyanghuaxiaofeichangjing、riyixiquedexiaofeizhezhuyili……weijiejuezheixiewenti,“pinpaiiphua”chengweibushaopinpaidejietizhidao——sanzhisongshu、gugong、miqilindenghaineiwaipinpai,tongguozheizhongfangshishixianleyushouzhongdegoutong。butongpinpaidechenggongshijianbiaoming,pinpaiiphuashihezaisuipianhuadechuanbohuanjingzhongshixianwendingdejiazhichuanbo,shipinpaiyushouzhongdachengqingganshang、jiazhiguanshangdegongshi。

      xiangganghangkongchengliyu2006nian,zuoweiyijiayixianggangweijididequanhuanlecaihangkonggongsi,congdimianyingyundaojicanghuanlecai,gongsizhiliyidutexianggangmeilifenweitigongzhuoyuedekehutiyan。xiangganghangkongzhuiqiuyouzhihuanlecaidejingshenbeishouguojibiaozhang,you2011nianqironghuoguojizhimingskytraxsixingjipingji。muqian,xiangganghangkongbuduankuodadehangxianwangluoguangfanfugaiyataijibeimeidiqujiejin35gezhuyaochengshi,xiangganghangkongyongyouquanqiuzuinianqingdejiduizhiyi,muqianpingjunjilingzhiyouyue5nian。

      zuoweiyijiagenzhixianggangdenianqinghangkonggongsi,xiangganghangkongxiwangtongguocicichuanbohuodongshixianyunianqingxiaofeizhedeyouxiaogoutong,chuandipinpaishengyin。

      2. 目标

    欢乐彩  tongguopinpaiiphuadeyunzuo,xiangganghangkongqiwangdachengyixialiangzhongmubiao。

      shouxian,tishengpinpaizhimingdu。xiangganghangkongyi“xianggang+yishu”weiyinbaodian,zhanxianxianggangwenhuadedutemeili,bingziranguodudao“cike,jiushixianggang”depinpailinian,yiqijiaqiangxiaofeizheduixiangganghangkongzuoweiyigenianqingpinpaiderenzhi。

      qici,tishengpinpaimeiyudu。xiangganghangkongyu4weixianggangbenditeseyishujiahezuo,yiqingsongyouqu、gexingxianmingdeyishuzuopinweizaiti,shixianyuxiaofeizhegoutong,chuandipinpailinian,yizaizhongguonaizhiquanqiufanweineitishengpinpaimeiyudu。

      3. 挑战

      jinru2019nian,hangkongyemianlinzhechengbenshangzhang、kehuoyunxuqiufanghuan、guojijushibuwendingdengwenti,fazhanqianjingchongmanlebuquedingxing。zaizheiyangdedabeijingxia,xiangganghangkongmianlinzhezhongzhongtiaozhan。

      mianduihaineiwaishouzhong,xiangganghangkongxuyaoshixianpinpailiniandeyouxiaogoutong。zuoweiyijiagenzhiyuxianggangdegongsi,xiangganghangkongtichule“cike,jiushixianggang”depinpailinian。juci,xiangganghangkongbaxianggangdechengshijingshenyukecanghuanlecaixiangjiehe,weimeiyiweilvketigong“henxianggang”dedutefeixingtiyan。ruhebalanglangshangkoudekouhaozhuanhuaweishishizaizaidelvketiyan,shixiangganghangkongxuyaojiejuedewenti。

    欢乐彩  ciwai,mianduinianqingshidaixiaofeiqunti,xiangganghangkongjixuzhaodaoyouxiaodegoutongfangshi。xiangganghangkongshenkerenshidao,zaijingzhengriqubairehuadehangkongyezhong,lvkexuqiuriyiduoyuanhua、fuzahua,zhuliudexiaofeiquntizhengzaizhubuwajie,dianxingxiaofeizhehuaxiangbiandemohu;tongshi,yinianqingshidaiweidaibiaode,juyoudutexuqiuyukouweidexiaozhongquntishumukuaisuzengjia,zhujianchengweihangkonglvkezhongbukehushidequnti。yiner,xuanzeqiadangdequdao,chuandiqiadangdexinxi,zaixinshengdaiquntizhongjianlizhimingdubingjiaqiangmeiyudu,yuxiangganghangkongjiuxiandezhiguanzhongyao。

      三、项目策划

      1.洞察

    欢乐彩  xiangganghangkongrenwei,shouzhongshiyiqiechuanbohuodongdehexin,chuanbocelvedezhidingxuyaocongduimubiaoquntidedongchakaishi。cicichuanbohuodongdemubiaorenqunweinianqingdedoushibailing,zhuyaojizhongyujingjifadachengshihediqu。tamenshanyushiyongshejiaomeiti,leyujieshouxinxianshiwu;zaigongzuohexuexizhiyu,tamengengzhuzhongqingsongheyule;chulewuzhishenghuo,tamenyiguanzhujingshenshijie,duiyuyishuyouzhezijidudaodejianjie;tamenduixiaofeiyouzijidelijiehezhuiqiu,gengzhongchengyuzijixihuandepinpai。

      kuawenhua、kuadiyudechuanbohuodong,xuyaoyidazhongpubianjieshoudeneironghexingshiweijichu,xiangganghangkongrenweiyishujiushihenhaodechuanbozaiti。xianggangzuoweidongxifangwenhuajiaorongzhidi,youzheshifenshenhoudewenhuadiyun。xianggangwenhuayizaizhongguoneidijihaiwairijianliuxing,weizhongduonianqingrensuozhuipeng。xiangganghangkongzuoweiyijianianqingdehangkonggongsi,xiwangyi“xianggang+yishu”weiqiji,tongshouzhongyiqi“xunyixianggang”,zaichuandixianggangtesewenhuadetongshi,yetixianxiangganghangkongdutedepinpailinian。

      2.核心创意

    欢乐彩  xiangganghangkongpinpaiiphuadeshijian,jinjinweiraozhe“cike,jiushixianggang”depinpaidingweijinxing。

    欢乐彩  yixianggangyishuweihexin,yiyuanchuangshejiweizaiti,xiangganghangkongjingxinxuanzesiweixianggangbendiyishujia,yutamenhezuotuichuyixiliefenggexianmingdeyuanchuangshejizuopin,tongguoxinshengdaixiwenlejiandeyishuxingshishixianyouxiaogoutong。ciwai,xiangganghangkonghaiyindaoyishujiafenxiangzijidezhuimenggushi,tongguotamendejiangshu,baxiangganghangkongdepinpaijingshenshangshengdaojiazhiguancengmiandebiaoda。shuangguanqixia,xiangganghangkongqiwangzuidahuashixianpinpaiiphuayunzuodejiazhi。

      zheisiweixianggangyishujiafenbieshi:

    欢乐彩  (1)gangchanwannengheshejishi liyanle

    欢乐彩(renwujieshao: yishujialiyanle)

      黎演乐是香港本地原创玩具品牌TinBot的创始人兼设计师,他把香港记忆装进老香港标志性的铁盒玩具,承载香港一代人复古怀旧的回忆。TinBot欢乐彩创立于2013年,有超 20 个款式,都与香港有关,包括交通工具、动漫人物、美食等。这些玩具中带有磁石,玩家可以将四肢从盒内取出,变化不同造型。小小铁盒演绎无限可能,唤醒久违童年记忆。黎演乐说: “大小可变手艺可传,唯一不变的,是香港精神、童年回忆。”

      本次项目合作中,黎演乐以香港航空机长、空乘人员和最新的客机等航空元素为主题,为香港航空专门订制了一系列铁宝奇盒TinBot造型玩具。

      (2)「李汉港楷」传人 李健

    (renwujieshao: yishujialijianming&liwei)

      laoxianggangjietoudianpudehenduozhaopaijunshiyongshouxietishufazi。lincizhibidejiebianzhaopaizanglongwohu,bujintouluchumeijiadiandejingqishen,gengbaohannongnongdewenhuadiyunhelishichendian。laizixianggangdeliwei、lijianmingfuziduonianlaizhiliyushouxieguanggaopaidezhizuoyuchuancheng。

      jinnianlai,yuelaiyueduoxianggangdianpuyijisuanjizizhizaozhaopai,zixingqueshaoshenyun,yushilijianmingjuedingjiangfuqindehezuohuobanlihanliuxiadewuqianduogezhongguomaobiziyuangao,zhuanhuacheng「lihangangkai」diannaoziti。yi「lihangangkai」shouxiezitizuchengdedianpuzhaopaituan,yaoyanxudebujinshizhaopaixuewen,gengshikuayuebanshijideqingyi。

      (3)mantuoluofengwenshenshi chenyunting

    欢乐彩(renwujieshao: yishujiachenyunting)

    欢乐彩  xianggangnvwenshenshichenyuntinggexingzhangyang,chuanzheqiangyan,yiyishenciqingyinrenzhumu。dadanpogedetacaiyongmantuoluofengge,zaisecaifengfudeduichengtuanshangchuangxinjiaruxianggangyuansu,ruwanshouwujiangtuan、zhangzhoupinganbao、zhumingwudajuxinglixiaolongdengsheji,chengxianchunonghoudexianggangyunweiheshenmilangmandeqixi。duichenyuntingeryan,wenshenbushiganqingyongshidejinianpin,ershigerenzhuanshubiaoshi、butunsedeyifu。

      (4)binfenduocaichahuashi limeixin

    欢乐彩(renwujieshao: yishujialimeixin)

    欢乐彩  xiangxianglifengfudelimeixinbabinfendesecaiyuxianggangyuansujiehe,huichuduocaideyishuzuopin。tacengyibabietaweizhuti,weibolanyizuodalouwaiqianghuizhilejuxingbihua。miaobishenghua,chenmendegangjinshuinibengfachushengji。

    欢乐彩  benciyuxiangganghangkonghezuo,tayichahuadeshoufa,yichuangyideshijiaochengxiangaolou、naicha、dianxindengbenditese,mijidehuamianjinxianxianggangjixiangganghangkongduoziduocaihechongmanhuolideyimian。

      3.传播策略

      xiangganghangkongzhidingle“xianshang+xianxia”、“shuzi+shiwu”dechuanbocelve,shixianquanfangwei、duojiaodudechuanbo。

      “xianshang+xianxia”,xiangganghangkongxiwangfugaiduogechuanboqudao。xiangganghangkongyiguanfangshejiaomeitizhanghaoweizhuzhendi,yiputonghua、yueyu、yingyusanzhongyuyantongbujinxingchuanbo。zaixianshangyinfahuatitaolunhou,xiangganghangkongzaiyichuantongmeitixinwengaojian、meitijianmianhuidengxingshijinxingxianxiachuanbo。

      “shuzi+shiwu”,xiangganghangkongxiwangbapinpaikouhaozhuanhuaweilvxingtiyan。chulexianshanghexianxiachuanbo,xiangganghangkonghaiyixishubao、fanbudai、yaochikou、wanjudengxingshi,zhizuoleyipiyanshengchanpin,weichengjilvkeyingzao“haoxianggang”dechuxingtiyan。

      四、创意实施

      1.第一阶段: 概念视频+新春利是封设计

      (1)shijian: 2019nian1yue-2yue

    欢乐彩  (2)chuanbomeijie: shejiaomeiti+chuantongmeiti

      (3)chuanbocelve: quanwangshoufa“xunyixianggang”gainianshipin,jizhongshifangxiangganghangkongyu4weiyishujiahezuoxinxi;tongshijiehenonglichunjiezheiyishijiandian,yuyishujiahezuoshejixiangganghangkongzhutidexinchunlishifeng,jiangchuangyijuxianghua。

      (4)jutiguocheng

      1yue22riqi,xiangganghangkongyujingneiwaishejiaomeitishangyiputonghua、yueyu、yingyusanzhongyuyantongbufabu“xunyixianggang”gainianshipin,zaiduanduan1fenzhongdeshipinlijizhongzhanshi4weifenggegeyidexianggangbendishejishijiqizuopin。xiangganghangkongyijianduandeshipinduiwaixuanbubencihezuoxinxi,yinqishouzhonghaoqiheguanzhu。

    (xiangganghangkongtongguoduogeshejiaomeitiqudaofabu“xunyixianggang”gainianshipin)

    欢乐彩  suihou,xiangganghangkongjixutongguoshejiaomeitifabuwenzhang,jieshao4weiyishujiadetedian,yi“wannenghe”、“ziqiangbuxi”、“wenpoge”、“tutaoqi”zuowei4weiyishujiadebiaoqian,jiashenshouzhongduitamendelejie。

      jieshichunjie,xiangganghangkongtuichule4taoyishujiashejidexinchunlishifeng。zaiweiboheweixinshang,xiangganghangkongyichoujiangdexingshixiyinwangyoucanyuhuodong,kuosanhuodongxinxi。shiwulipinjiangchouxiangdeshejilinianjuxianghua,lajinleshouzhongyuxiangganghangkongdejuli。ciwai,xiangganghangkonghaibalishifengyixinchunlipinxingshizengsongmeitiheyeneihezuohuoban。zheizaichuandixinchunlianghaozhuyuandetongshi,yeyinfalemeitijizhehetongyehuodongdeguanzhu,yinfaquanneikoubeichuanbokuodaxiangmuyingxiang。

    (香港航空2019年新春利是封

    (xiangganghangkongxinchunlishifengchoujianghuodong)

      tongqi,xiangganghangkonghaidadanshishui,yituoqiyeweixinpingtai,yiyishujiadezuopinweisucaizhizuoledingzhihongbaofengmian,gongneibuyuangongshiyong。cijubudanhuodeleyuangongdeyizhihaoping,zengqiangleyuangongguishuganheqiyeningjuli,gengzaiyuangongxiangqinpenghaoyoufasongdaiyoudingzhifengmianweixinhongbaoshi,kuodalexiangganghangkongdepinpaiyingxiangli。

    (xiangganghangkongweixinhongbaodingzhifengmian)

      2.第二阶段: 四位艺术家作品展示 + 深度访谈视频

    欢乐彩  (1)shijian: 2019nian2yue-4yue

    欢乐彩  (2)chuanbomeijie: shejiaomeiti

    欢乐彩  (3)chuanbocelve: fenjieduanfabu4weiyishujia“xunyixianggang”xilieshipin,zaiqianqi“siheyi”shipindejichushang,shendujiedu,xiangxizhanshishejizuopin,bingyu4weiyishujiajinxingyiduiyicaifang,dailingshouzhongzoujintamendeyishushijie。

      (4)jutiguocheng

    欢乐彩  2yueqi,luxufabu4weiyishujiaxilieshipin,meiweiyishujia2zhishipin——1zhiduanpianjizhongzhanshiyishujiadezuopinjishejilinian,1zhirenwuzhuanfangpianjiangshuyishujiadegushijineixinshijie。8zhishipinrangshouzhongduiyishujiamenjibencihezuoyougengshenrudelejie。

    (xiangganghangkongtongguoduogeshejiaomeitiqudaofabuyishujiacaifangshipin)

      jiangxilieshipindezhutiyuxiangganghangkong“cike,jiushixianggang”depinpailinianjinmijiehe,xiangganghangkongjiangshipinzhutiquedingwei“where wannenghe begins”、“where ziqiangbuxi begins”、“where wenpoge begins”、“where tutaoqi begins”。cijuzaituchuyishujiagerentediandetongshi,yeyuxiangganghangkongdepinpailinianhuying,jiashenshouzhongduixiangganghangkongpinpaiderenke。

      zai3geyuedeshijiannei,xiangganghangkongzhubutuichu8zhishipin,buduanjiashenshouzhongduixiangganghangkongpinpaihe“xunyixianggang”huodongderenzhi。bushaoshouzhongduizheiyihuatichanshenglenonghouxingqu,zhudongsouxunxiangguanhuodongxinxi。

      suihou,xiangganghangkonghaizaiweibogenghuanle4weiyishujiazhutidebeijingzhuangshi,yidaijimeiyiweiguanzhuxiangganghangkongdexiaofeizhedutedeshijuetiyan。

    (香港航空微博背景装饰)

      3.第三阶段: 全新商务舱洗漱包设计+上线

      (1)shijian: 2019nian4yue-6yue

    欢乐彩  (2)chuanbomeijie: shejiaomeiti+chuantongmeiti+xianxiafabuhui

    欢乐彩  (3)chuanbocelve: yu4weiyishujiahezuoshejixiangganghangkongshangwucangxishubao,jiangtamendeshejihexiangganghangkongjishangchanpinjihuanlecaijiehe,ba“cike,jiushixianggang”depinpailiniantongguoshitichanpinzhuanhuaweilvkedefeixingtiyan。xishubaofabuzhixinxitongbufabuyushejiaomeitijichuantongmeiti,zuidachengdufugaiqianzaidemubiaokehu。

      (4)jutiguocheng

    欢乐彩  suizhe“xunyixianggang”huodongdejinxing,xiangganghangkongyu4weixianggangbendiyishujiazhijiandehezuoyeyujiajinmi。xiangganghangkongyu4weiyishujiagongtongtuichuquanxinshangwucangxishubao,jiangxianggangfengqingyinrukecanghuanlecai。

      quanxindexishubaoshouxiantongguoxianxiafabuhuifabu,xiangganghangkongyaoqingzhongduochuantongmeitijixinmeitidaibiaolilinjianzheng。suihou,shejiaomeitiyuchuantongxinwengaojiangenjin,quanwangfabu,xianggejiexuanbuxiangganghangkongquanxinshangwucangxishubaoshangxiandexiaoxi。

    香港航空“寻艺香港”创意传播项目 摄影:
香港航空

    (xiangganghangkongquanxinxishubaofabuhui)

    香港航空“寻艺香港”创意传播项目 摄影:
香港航空

    欢乐彩(neidimeitibaodaoxiangganghangkongquanxinxishubaofabu)

    香港航空“寻艺香港”创意传播项目 摄影:
香港航空

    (haiwaimeitibaodaoxiangganghangkongquanxinxishubaofabu)

    香港航空“寻艺香港”创意传播项目 摄影:
香港航空

    (xiangganghangkongtongguoduogeshejiaomeitiqudaoxuanbuquanxinxishubaoshangxian)

      sikuanquanxinshejideshangwucangxishubaogongyingyuxiangganghangkongguojizhanghangxianshang,anjijielunhuantigong。tongguojiangxianggangyishuhexishubaoronghe,xiangganghangkongrangchengketiyandaodutedegangshihuanlecai,ba“cike,jiushixianggang”depinpailinianzhuanhuaweishishizaizaidefeixingtiyan。

    香港航空“寻艺香港”创意传播项目 摄影:
香港航空

    欢乐彩(16 xiangganghangkongquanxinxishubao)

      4.第四阶段: 衍生品设计 + 试水销售转化

      (1)shijian: jinxingzhong

      (2)chuanbomeijie: shejiaomeiti

      (3)chuanbocelve: jieshidisanjieduanquanwangfabushangwucangxishubaoderedu,shejigengduoyanshengpin,bingchangshizaiguoneishejiaomeitipingtaishangjinxingxiaoshou,chujigengjiazhangweidemubiaoxiaofeizhe。

      (4)jutiguocheng

    欢乐彩  yu4weiyishujiashenruhezuo,zaixishubaodejichushang,shejibaokuoshoutihuanbaodai、xinglipai、huzhaojia、bijiben、zhutitiehewanjudengzaineidexilieyanshengpin。zaiwangyouzhongyinqileguangfanhaoping,bujinchenggongjiangxianggangyishuyulvxingshenghuozhongrichangyongpinyoujijiehe,gengqianghualexiangganghangkongdexianggangdingwei,shixiangganghangkong“cike,jiushixianggang”depinpailinianshenrurenxin。

    香港航空“寻艺香港”创意传播项目 摄影:
香港航空

    欢乐彩(xiangganghangkongyuyishujialianheshejideyanshengchanpin) 

      xiangganghangkongpinpaituanduijijitansuoshejiaomeitixiaoshou,yanjiuweixinxiaochengxukaidiandengchuangxinyingxiaoshouduan,cujin“xunyixianggang”yanshengpinxiaoshou,yiqizaitishengxiaoshouzhuanhuadetongshi,zengqiangshouzhongduixiangganghangkongpinpaidehaogandujizhongchengdu。

      五、效果反馈

      cicixiangmushijiankuaduguang,fugaimeitiduo,chuanboxiaoguoxianzhu。jiezhushejiaomeitishuangxianghudongdetedian,xiangganghangkongfaqizhuanfachoujiang、hudongsonglidengduozhongxingshidechuangyihuodong,xiyinmubiaoshouzhongguanzhu,haichenggongxiyindaoshejiaomeitidavzhuanfakuosan。xiangganghangkongtongshipeihechuantongqiyegongguangaojian、xianxiameitifabuhuidengxingshi,yuchuantongzhuliumeitifabugaojian。

    欢乐彩  huodongchenggongtigaolexiangganghangkongdepinpaizhimingdu。jutongji,2019nian1yue22rizhi9yue9ri,xiangganghangkongzaigeshejiaomeitipingtaihuodechao49wancipuguang(genjugeshejiaomeitipingtaishujutongji),huodejinwancicihudong(zhuanfa、pinglun、dianzan)。

      huodongyetigaolexiangganghangkongdepinpaimeiyudu。bencihuodongshoudaoleguangfanhuanying,daliangxiaofeizheyuxiangganghangkongjinxinghudong,biaodaleduiyishujiazuopin、linianyijixiangganghangkongpinpaidexiai。

    香港航空“寻艺香港”创意传播项目 摄影:
香港航空

    (xiaofeizheyuxiangganghangkonghudong)

      ciwai,xiangganghangkongyetongguobencihuodongchenggongshixianlezuzhineibugoutong。2019nianchunjieqianxi,yituoqiyeweixinpingtai,xiangganghangkongyiqizhongliangweiyishujiadeshejiyuansuweisucai,zhizuoleqiyezhuanshuhongbaofengmianbingxiangyuangongfafang。cijuhuodeleyuangongdeyizhihaoping,zengqiangleyuangongguishuganheqiyeningjuli。

      六、创新

    欢乐彩  zaixiangmuchuangyishang,xuanze“yishu”zuoweitupodian。xiangganghangkongjingxinxuanze4weifenggegeyidexianggangbendiyishujia,zaihezuozhongzhanshixianggangwenhua,chuanbopinpailinian,yunyongjijugexingjishijuechongjilideyishuzuopin,shixianyumubiaoshouzhongdegoutong。

    欢乐彩  zaichuanboqudaoshang,shiyong“xianshang+xianxia”decelve。shejiaomeitixianxing,chuantongmeitigenjin,shishizhuzhonglaiziwangyoujishouzhongdefankui,jishidiaozhenghouxuchuanbojixiangmucelve。xiangganghangkonghaidadanshishuiqiyeweixin,yiqiyehongbaodingzhifengmiandexingshishixianleqiyeneibuchuanbo。

    欢乐彩  zaichuanbosucaishang,shiyong“shuzi+shiwu”decelve。tupotupian、shipindengwuliaodexianzhi,jiangxinchunlishifeng、shangwucangxishubao、riyongyanshengpindengzuoweipinpaijiechudianjiayishejikaifa,bachouxiangdeyishujuxianghuadaoshiwushang。cijujijiangyanshengpinzuoweijiangpinjiliwangyoucanyuhudong,youjiecijinyibutuiguangbencixiangmujixiangganghangkongpinpai。

      zaipinpailiniandechuanboshang,bushishengyingdetuiguangpinpaikouhao,ershijiepinpaiiphuajiangpinpailinianrongrudaomeiweiyishujiadezuopinzhong,jiehezaimeizhiyishujiadeshipinzhong。mubiaoshouzhongkeyiqianyimohuadijieshou“cike,jiushixianggang”depinpailinian,jiashenduixiangganghangkongderenzhi,tigaopinpaihaogandu。

    欢乐彩  gaixiangmuhaishixianlezuzhineibuchuanboyuwaibuchuanbodejiehe。yituoqiyeweixinzheiyipingtai,xiangganghangkongdadanshishui,yu2019nianchunjieqianxizhizuoleqiyezhuanshuhongbaofengmiangongyuangongshiyong,huodeleyuangongdeguangfanhaoping。cijubangzhuqiyezaiyuangongzhongxingchenglelianghaokoubei,zengqiangleyuangongduixiangganghangkongdeguishugan。neibuchuanboyuwaibuchuanboxiangjiehe,shixiangmuxiaoyizuidahua。

      七、总结

      xiangganghangkong“xunyixianggang”pinpaichuanboxiangmu,yipinpaiiphuadeyunzuofangshi,jingxintiaoxuan4weixianggangbendiyishujiahezuo,weirao“cike,jiushixianggang”delinianyushouzhonggoutong。zhenggexiangmuzhong,xiangganghangkonglinghuoyunyongleweixin、weibo、facebook、xinwenfabuhuidengxianshangjixianxiachuanboqudao,hezhaopian、shipin、wenzigaojian、zhoubianchanpindengchuanbowuliao,yongyouxiandeyusuanshixianlepinpaishengliangzuidahua。zheiyixilieyunzuo,shixianlexiangganghangkongpinpaizhimingduyumeiyududeshuangtisheng。

      pinpaiiphuayunzuoshipinpaifazhandezhangyuanmubiao。zhanwangweilai,xiangganghangkongjiangjixuweirao“cike,jiushixianggang”delinianjixujinxingiphuayunzuo,zaijilvkedailaixianggangtesedefeixingtiyandetongshi,gengzhelishixianyuxiaofeizhejiazhicengmiandeqihe。

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